Lauren Dart
Branding & Marketing

About

As a graphic designer with a passion for branding and marketing, my mission is to strengthen a brands connection to their target audience through strategic, high-quality print and digital marketing assets resulting in increased brand awareness, engagement, and conversions.

Whether working independently or in-house, I approach every project with a sense of responsibility and dependability, striving to create designs that not only feel great, but also meet the client's goals and exceed their expectations.

As an eCommerce business owner, my mission focuses on providing accessible wellness-inspired products, digital and tangible, that guide people through maintaining work, life, and self balance.

In addition to my design and entrepreneurial pursuits, I specialize in User-Generated Content (UGC) for brand products and travel destinations. My background in graphic design, marketing, and social media management allows me to be equally strategy driven as I am creative, offering both organic and paid media ad services while building my client experience in the following categories: art, design, wellness, online services/technology, home goods, kitchen, pet/dog brands, and mid-budget to luxury travel. However, I am open to working with brands that also value authenticity, sustainability, creativity, and self-development.

Similar to my role as a graphic designer, as a UGC authentic storyteller, I work to connect brands to their target audience with strategic organic content or paid media that follows brand guidelines and results in increased brand visibility, awareness, engagement, and conversions.

Overall my adaptability and open-mindedness to creative pursuits allows me to thrive in a variety of professional settings, and I am always looking for new opportunities to push the boundaries of design and inspire others to do the same.

Graphics
Marketing
Branding
Logo Design
Brand Guidelines
Motion Design
Print Design
Web Design
Photography
Content Creation
Illustration
Advertising
Adobe Creative Suite
Lottie Animation
2D/3D Design
eCommerce
Social Media Management
CMS
CSS
HTML5
SEO