LIFT is a fitness brand dedicated to personal and group training sessions. Taught by professional model and fitness trainer, Alexia Balistreri also known as @littleitaly_ on Instagram, owner of @littlefitaly.
LIFT logo concept represents the owner and her Sicilian culture. LIFT needed a strong and visually appealing brand identity to stand out in the competitive fitness industry. So I created a culturally significant brand identity for LIFT, since the owner is from Sicily, Italy, including logo design, color scheme, and typography selection. Ensuring that the brand's visuals aligned with its objectives of showcasing their services on digital platforms and merchandise. The new brand identity successfully positioned LIFT as an established fitness brand. The logo design, color scheme, and typography established the brand professionally, attracting the target audience. The visually cohesive brand identity contributed to increased brand recognition in merchandise and customer trust.
