As a media coordinator, I oversaw the creation and implementation of social media strategies that effectively maintained and grew brand awareness by 82%+ over 3 months. I also conceptualized and produced creative content, captured high-quality marketing content at events, re-established the brand’s identity, created brand guidelines, and maintained marketing platform resources to ensure a consistent and effective social presence, resulting in increased engagement and visibility.
Oversaw the creation and implementation of social media strategies while effectively maintaining and growing brand awareness across social channels by 82%+ over 3 months. (Feb-May)
The brand audit and identity rebranding efforts resulted in a consistent and cohesive brand identity across all channels. The new guidelines provided a clear direction for brand representation and improved brand recognition and trust among the target audience. I also provided the brand with specific content strategies to elevate their marketing assets. Oversaw the creation and implementation of social media strategies that resonated with our target audience while effectively maintaining and growing brand awareness across social channels by 82%+ for over 3 months. (Feb-May) Leveraged market research to identify and engage in strategic partnerships, expanding the brand's reach and impact.
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